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Data & operations consulting

Your data is everywhere. Your answers should be in one place.

AWF Consulting connects the systems your business already runs on (CRM, accounting, operations and the spreadsheets in between) into one trusted view, so your leadership team decides on facts, not guesswork.

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  • No cost, no obligation
  • Works with your tools
  • Built for mid-market
The problem

Data fragmentation is quietly running your meetings.

As a business grows, every team picks its own tools. Each one works. Together, they can't agree on a single number, and nobody can see the whole picture.

You don't need to rip out your systems or buy an expensive platform. You need them connected, and a clear view built on top.

See how we fix it
01

"Which number is right?"

Sales, finance and operations each bring a report. Each one shows a different total, and the meeting turns into a reconciliation exercise.

02

"We'll know at month-end."

By the time the numbers are pulled together by hand, the moment to act has passed. You're steering by last month's map.

03

"Ask Sarah, she has the spreadsheet."

Critical knowledge lives in one person's files. When they're out, or they leave, the business loses its memory.

What we build

Three layers, built in sequence.

Each layer stands on the one before it, and pays for itself before the next one starts. Many clients get the value they need from the first two.

01

Connected data

We link your existing systems into one clean, consistent source of truth, with every definition agreed and documented.

  • System and spreadsheet audit
  • Automated data pipelines
  • One shared definition per metric
02

Decision dashboards

Clear, role-specific views that answer the questions your leaders actually ask, updated automatically instead of rebuilt each month.

  • Executive and team dashboards
  • Alerts when numbers move
  • Drill-down to the source record
03

Governed automation

Once the data is trustworthy, we automate routine decisions and add AI assistants that work inside clear rules.

  • Workflow and report automation
  • AI assistants on your own data
  • Human approval on what matters
How we work

Start with one decision. Prove it. Then expand.

Not a transformation programme. We pick the decision that costs you most when the data is wrong, and fix that first.

  1. STEP 01

    Diagnose

    A 30-minute conversation about your systems and the one decision you'd most like better data for.

    Free
  2. STEP 02

    Connect

    We map where the data lives and connect the sources that matter for that decision, without replacing anything.

  3. STEP 03

    Visualise

    Your team gets a working dashboard built around how they make that decision, refined with them.

  4. STEP 04

    Automate

    When the numbers are trusted, we automate the reporting and the routine calls around them.

Outcomes

What changes when the data agrees with itself.

We describe outcomes qualitatively. Any figures you see in an AWF engagement will be measured in your business, not borrowed from someone else's.

Decisions in days, not at month-end

Leaders see what's happening now, not what happened four weeks ago.

Fewer blind spots

Margin leaks, slow-paying customers and stalled projects surface while there's still time to respond.

Meetings about action, not arithmetic

One agreed number means the conversation starts with "what do we do?"

AI you can actually control

Automation built on clean data, with clear permissions and a human in the loop.

Products

Built from our consulting work.

When we see the same problem across clients, we turn the solution into a product.

Executive intelligence

Pulse

A live business-intelligence view for leadership teams: the key numbers across the company, in one place, with the story behind them.

See the demo Construction & trades

Corbel

An operations platform for contractors: leads, scheduling, crew hours and invoicing, from first call to final payment.

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Start here

Bring us one decision you'd like better data for.

In 30 minutes we'll look at where your data lives today and tell you honestly whether, and how, we can help. No pitch deck, no obligation.

  • A clear picture of where your data is fragmented
  • The first, smallest step that would make a difference
  • A straight answer on cost and timeline if you want to go further
New business enquiries connect@awfconsulting.org Book a 30-minute slot → 515 Ocean Ave, Santa Monica, CA 90402

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Questions

Before you book.

Is the consultation really free?

Yes. It's a 30-minute call with no cost and no obligation. If we're not the right fit, we'll say so.

Do we have to replace our current software?

No. We work with the systems you already have, whether that's a CRM, an accounting package, industry software or spreadsheets, and connect them rather than replace them.

What size of company do you work with?

Mostly growing and mid-market companies: big enough that data is spread across several systems and teams, but without a large in-house data department.

Where does AI fit in?

AI comes last, not first. It's only as good as the data underneath it, so we get the data connected and trusted before automating anything, and we keep a human in the loop for decisions that matter.

Is our data secure?

Access is scoped by role, your data stays in systems you control, and every automated action is logged so you can see what happened and why.

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